The Making of An Afternoon Tea Sour

First tried this drink when Tradition opened up in SF and it blew my mind. Tried a few other of their yummy drinks, but I kept going back specifically for that amazing concoction. It was only recently I decided to have a stab at recreating it at home. Starting point were the ingredients, which were fortunately listed on the menu. 

image

- 1-2 slices Cucumber 

- 2oz Black Tea Infused Gin

- 3/4oz Lemon Juice

- 3/4oz Chinese Five Spice Simple Syrup 

- 1 Egg white (depending on how frothy you want it) 

- Angostura Bitter

- Ice

To make the Black Tea Infused Gin simply put 4-5 black tea bags in the Gin for about 5hrs, take out tea bags and let sit overnight. I used Prince of Wales, as it’s a mild but flavorful black tea. Since I’m not a big gin drinker and it was an experiment, I chose New Amsterdam, pretty inexpensive at around $15, but the higher quality the better the drink will likely taste. image

To make the syrup, put 1cup Turbinado sugar (I also threw in 2 tbps of brown sugar) and 3/4 tbsp Chinese 5 spice into a saucepan filled with 2cups of water. Bring to a boil and then let it simmer for 5-8mins. Strain if need be into a jar and let cool for a few hours. The syrup is probably the trickiest part as the last thing you want is a heavily spiced drink. I was a little conservative on the sugar to water ratio mainly because I didn’t want to over-sweeten the drink. 

To make the drink:

Put all the ingredients in a Boston shaker EXCEPT for the ice and dry shake so the egg white mixes well with the other ingredients. Throw the ice in the shaker and mix it all up again. Pour it out, add a dash of Angostura to it, and enjoy the fruits of your incredible labor. 

It took me 3 attempts to get it right but it in the end it worked out. Special thanks to Candela, my assistant lemon squeezer. 

Voila! 

image

*First attempt disaster: wrong color, low froth that disappeared way to quickly and overly spiced mixture. Also lacked the cucumber, which makes a surprisingly big difference. Still, there were enough traces to try working it out. image

@1 year ago
#Afternoon Tea Sour #Tradition #Bourbon and Branch #Wilson and Wilson #Tea Infused Gin #Recipe #Deliciousness 
The ideal woman in 1926. Wonder in a poll today how many people would still agree. Perception changes manifests in a number of ways. Mass media and the stories we’re told, all play a role. Perhaps more responsibility lays on us though, to choose what stories we want to believe. That’s where the beauty of digital media and its fragmentation rests. We’re open to a world of new stories and if we wish, free to create them.

The ideal woman in 1926. Wonder in a poll today how many people would still agree. Perception changes manifests in a number of ways. Mass media and the stories we’re told, all play a role. Perhaps more responsibility lays on us though, to choose what stories we want to believe. That’s where the beauty of digital media and its fragmentation rests. We’re open to a world of new stories and if we wish, free to create them.

@1 year ago with 2 notes
#Perception #Branding #storytelling #Women 
The archetypes of men as defined by marketing…a bit of a departure from the likes crafted by C.G. Jung but possibly more relevant and aspiring(ish)
Photo: Michael Clinard

The archetypes of men as defined by marketing…a bit of a departure from the likes crafted by C.G. Jung but possibly more relevant and aspiring(ish)

Photo: Michael Clinard

@1 year ago
#Archetypes #Man #Men #Jung #Moore #Gillette #Advertising #Marketing 

Microsoft Getting Swag

It’s taken long enough, but there’s something special happening with Microsoft. Its a brand that was never really considered that cool to consumers….until now. They’ve been responsible for massive breakthroughs like Windows, but to call it cool is reserved for a rare breed. There was also Zune and Xbox. Both good products, but one failed miserably while the other succeeded tremendously. Xbox, though, felt like a separate entity from Microsoft- something like cooler little cousin, where only the slimmest credit is given to the parent brand. Still, its been a crucially important development on the journey to making Microsoft not just relevant but cool. Their venture into mobile phones is interesting because they were actually better in many ways than the majority on the market when the advent of smartphones was beginning, but before being able to gain mainstream adoption and approval, Apple released their platinum standard by which all would be judged. The past decade has been pivotal to Apple, in fact, having come to dominate the minds and hearts of most everyone on the planet, while remaining cool. They’re influence on the value that people now place on design and technology cannot be overstated enough. Both realms, previously considered niche, are now the hottest things around. It’s one of Apple’s greatest accomplishments. Unfortunately, Apple’s dominance and brand position have run into conflict. The underdog is becoming/has become the goliath. You can only feel like you’re thinking different(ly) when you don’t feel the whole world has the same laptop or phone as you do. The message, was so strong that it transcended the brand into a philosophy people carry with them about the choices they make on a daily basis, and it has provided Microsoft with the opportunity of a second life- a much cooler life. The ability to do so could lead to a surrogate migration, where consumers,  in this case motivated largely to feel like an individual (or at least part of a group of individuals) desire to migrate from a dominant brand to an alternative that can fit that role. From a disconnected and seemingly sporadic family of products, Microsoft have consolidated everything through Windows8- which will be the hub for mobile phones, tablets, computers, gaming, etc…Marketing and Operations (at least Product Development) have aligned. There’s a much tighter eco-system. What’s more, it looks nice and Microsoft have credibility in the tech space, meaning consumers are ready and are desiring (if not now, then soon) exactly this. There are things which aren’t quite perfect, but people have not come to criticize Microsoft for their lack of perfection as much as they have Apple. The only other major player to look out for at the moment is probably Google, who are on the verge (if not careful) of becoming what Microsoft have been struggling to escape. Design is a huge missed opportunity for Google, who only recently have begun paying more and more attention to it (with regards to design, they’ve fantastic stuff, but have also done a ton more crappy things; trimming and simplicity are two aspects which they’d benefit from). Provided things remain similar, Microsoft should be able to guide consumers in shifting from Apple to their brand if they manage to play to the needs of individuality (in a real way vs. their hollow ‘Windows 7 was my idea’ attempt).  

@2 years ago with 1 note
#Microsoft #Surrogate Migration #Apple #Google #David Goliath #Tech #Windows #Surface 

How Storytelling Can Save Advertising"….provocative…new book called Winning the Story Wars by HBR coming soon, in the meantime check out the video to see what Oppenheimer and Advertising have in common- beyond both creating products that have corrupted human-kind

@2 years ago
#Advertising #Storytelling #Myths #Oppenheimer 

Why is the Harlem Shake so popular?  

A take on breaking it down: 

- Viewability: keep it digestible and interesting

- Formulaic: setting an easily understood template to follow

- Replicability: make it simple for people to recreate themselves

As ultimately we’re dealing with content, it should be fundamentally fun- both to create and view. 

@1 year ago with 2 notes
#Harlem Shake #Meme #Viral #CoCreation #Earned Media 

The pace of tech has changed the means by which we receive and deliver information. It’s allowed us to create new forms of currency and reintroduce trading as a viable means of transactions. However, one major obstacle it has yet to change is cash. Contributing Wired editor, David Wolman, talks about the shortcomings of cash, from the monetary cost to print to the negative social impacts, especially as it relates to crime and corruption. An intro video to a much deeper issue.

@1 year ago
#Tech #Money #Corruption #Cash 
"I’m fast as lightning bro, you better bring your nike’s bro" - T.I – View on Path.

"I’m fast as lightning bro, you better bring your nike’s bro" - T.I – View on Path.

@1 year ago

Represent.LA Maps Start-ups in Silicon Beach

Represent.LA provides awesome city mapping of the tech scene in LA by startups, accelerators, incubators, co-working spaces and investors. Everything is mostly congregated on the very west-side coastal cities. Would be cool to have some additional filters by type of startup or $ raised etc… but still a very cool project initiated by Tara Brown and Alex Benzer. Read more on Forbes.com

@2 years ago
#Tech #Startup #Silicon Beach #Represent #LA #Los Angeles 
An amazing brand experience- brand ‘Kanye” and his insistent demand to not let him get in his “zone" brought to life in truly amazing fashion. words fail to describe. well done. 

An amazing brand experience- brand ‘Kanye” and his insistent demand to not let him get in his “zone" brought to life in truly amazing fashion. words fail to describe. well done. 

@2 years ago
#Kanye West #Zone #Niggas in Paris #Brand Experience #Fun