On-top of using multiple devices, it’ll be interesting to see how the advent of smart-TV’s will evolve the traditional viewing experience into something much more interlinked with what we do on online, creating a much more interactive and overall richer entertainment experience. Initial question that comes to mind are the media implications and the how data collected from how we’ll “watch” TV will be used to filter and push content in all forms to audiences- will brand extensions and product placement play a significantly more important role now that a can of dr.pepper may not necessarily just get lost in the background of a show or video but rather have much more relevance and presence in the environment around a particular show? food for thought….food…for…thought. 

fastcompany:

Co-viewing. Back channeling. Checking in. Double- or triple-screening. Layered content. The increasing symbiosis between good old traditional TV and the social world will be one of the most interesting media trends to watch this year. In this three-part series, Co.Create looks at the world of social TV from a few different angles. 

The Race For The Second Screen: Five Apps That Are Shaping Social TV